Our 4 stage process ensures the money you invest in your marketing and promotion is returned many times over in the form of new customers and sales. Hyper targeted marketing pinpoints the right people for your business with a compelling creative message, engaging them and converting them into customers.
1. Setting your Objective
The starting point for a successful marketing campaign is setting clear objectives. It may be the launch of a new product, bringing people to an event, or extending use of existing services. Whatever your marketing challenge, we work with you to set realistic and achievable objectives within your budget. Objectives become the cornerstone of a campaign, something that can be used to measure success as the marketing proceeds.
2. Agreeing the Target Audience
Defining your audience is a key aspect of hyper targeted marketing, and how we can maximise the benefits from your promotional budget. The tools available to us for profiling your audience are many and varied, to the extent that we can pinpoint a particular age group, specific locations, occupations and interests to a fine degree. Using this data we can target the right people to receive your promotional message.
3. Creating and Implementing the Campaign
With objectives agreed and the audience identified, we develop the creative campaign. Creative ideas with fully costed proposals are presented for you to make an informed decision to proceed. We then move on to the production of creative artwork, copywriting plus the online & social content. Media spend will be deployed and monitored through the campaign.
4. Reviewing the Results
Once the campaign is complete, we measure the results against the criteria agreed in the original objectives. This could be product sales, engagement with social media or a web page, bookings or sales enquiries. Ongoing review during the campaign means adjustments can be made to as the results become apparent. A final review of results against objectives means that next steps can be agreed.