Somerset is a County with a long and rich history, but is often overlooked by the modern traveller. The M5 motorway speeds traffic through what initially appears a flat, uninspiring landscape and southwards onto the celebrated coasts of Devon and Cornwall. However, exit at junction 22 or beyond and you can explore beautiful and varied scenery that has inspired artists and writers for centuries. From the low-lying watery moors of the Levels up to the fern-covered peaks of the Mendips and Quantock Hills, Somerset really is a county of natural diversity. And the same can be said of business located within.
There are thousands of businesses successfully marketing in Somerset. It really is the home of business innovation. Maybe it’s the beautiful countryside that inspires creativity and original thought, as quite a few famous names have started life and continue to thrive here.
The County is home to Glastonbury Festival, started 40 years ago and still marketing in Somerset one of the world’s largest music events. It now attracts over 200,000 people through the gates each year it is held.
The Ariel Atom sports car was designed in Somerset, and continues to be manufactured at their base near Crewkerne. It is small, and quirky, open to the elements and powered by a high performance motorcycle engine. By marketing in Somerset, the company can showcase their cars on beautifully quiet, winding lanes close to the factory.
Thatchers Cider is a classic example of a company that is successful at marketing in Somerset. Based around a traditional Somerset product, Thatchers started as a small family cider business and now has a modern and expanding factory, exporting their products to countries around the world and with a turnover in excess of £100m.
Clarks Shoes is one of the best known and longstanding business. It has world wide reputation for the design and production of quality shoes and has been manufacturing and marketing in Somerset since 1825.
Thousands of iconic Westland Helicopters have taken their first flights from a factory in Yeovil for over 85 years. Through many incarnations and political interventions, the company continues to manufacture and service aircraft from the same base located close to the heart of the town.
Screwfix, the online tool and DIY store, started life selling screws and fasteners, marketing in Somerset as the Woodscrew Company from a small unit on a tucked-away trading estate in 1979. The business grew to prominence in the 1990s alongside the emergence of the internet, and was taken over by the owners of B&Q in 1999. It continues to run operations in Yeovil to this day.
Alongside these famous businesses there are many more that are starting life, and marketing in Somerset, all the time. The digital revolution continues to inspire, and there are many hundreds of small and innovative entrepreneurial businesses hidden away down quiet lanes and in village workshops working away on their next big idea. The fact that they are marketing in Somerset, a County with such a diverse heritage may just be a secret of their success.