Is your SEO Agency delivering profits into your business?
Something we hear regularly from clients is that their Search Engine Optimisation (SEO) Agency is good at spending their budget and generating some search engine positions for their website, but actually delivering tangible commercial results for the business is more elusive.
It is easy for an SEO Agency to take a broad approach when it comes to website optimisation, and to lose sight of what really matters – focussing on driving awareness, engagements and profitable sales into the business.
We advocate a marketing approach called ‘hyper targeted marketing’, with four clear stages to deliver tangible and measurable marketing results for any business. Your SEO Agency may play a part in delivering this strategy, but without the foundations of a clear plan you can’t measure the success and efficiency of your spending.
1. Setting your Objective alongside your SEO Agency
The starting point for a successful marketing campaign is setting clear objectives. It may be the launch of a new product, bringing people to an event, or extending use of existing services. Whatever your marketing challenge, we work with you to set realistic and achievable objectives within your budget. Objectives become the cornerstone of a campaign, something that can be used to measure success as the marketing proceeds.
2. Agreeing the Target Audience with your SEO Agency
Defining your audience is a key aspect of hyper targeted marketing, and how we can maximise the benefits from your promotional budget. The tools available to us for profiling your audience are many and varied, to the extent that we can pinpoint a particular age group, specific locations, occupations and interests to a fine degree. Using this data we can target the right people to receive your promotional message.
3. Creating and Implementing the Campaign
With objectives agreed and the audience identified, we develop the creative campaign. Creative ideas with fully costed proposals are presented for you to make an informed decision to proceed. We then move on to the production of creative artwork, copywriting plus the online & social content. Media spend will be deployed and monitored through the campaign.
4. Reviewing the Results with your SEO Agency
Once the campaign is complete, we measure the results against the criteria agreed in the original objectives. This could be product sales, engagement with social media or a web page, bookings or sales enquiries. Ongoing review during the campaign means adjustments can be made to as the results become apparent. A final review of results against objectives means that next steps can be agreed.
We have worked with many SEO Agencies in Somerset. If you are currently using an SEO Agency for your online marketing, we suggest you broaden your approach, and seek to work with a marketing agency that can view your marketing as a whole, and fulfil the role of the SEO Agency within a comprehensive and highly focused marketing plan.